Sen’s vision is to democratize space using video to inform, educate, inspire and benefit all humanity.
Sen’s mission is to stream real-time videos from space to billions of people, gathering news and information about Earth and space and making it universally accessible and useful.
The idea of Sen began in 1990 when Charles Black imagined the creation of a space TV news network that would gather news and information about space and broadcast it to consumers.
After qualifying as a lawyer, Charles set up his first internet company in 1998 and was full-time CEO until 2014 when he stepped down to focus on Sen.
Sen was incorporated in 2007, originally as Sanstar Ltd, before a change of name in 2008 when the domain name sen.com was acquired. Sen, pronounced as a word rather than individual letters, stands for space exploration network, though the ‘e’ could just as easily be ‘education’ or ‘entertainment’ because Sen aims to explore, educate and entertain.
Sen’s vision is a humanitarian one—to help raise awareness about planetary changes and to support those directly affected by events on Earth, and to help inform people about the reality of our existence in space. Sen will give people videos of Earth, other worlds and space. Augmented Reality will be used to overlay the story-telling power of video with additional information, providing multi-world data and unique new perspectives for humanity.
Our business model is a data business with mass usage to inform, educate and inspire people, making our information freely accessible to individuals. Sen will also work with businesses and organisations, offering image capture for analysis to third parties seeking to derive deep insights of change on Earth.
Sen’s data will be freely accessible to humanitarian organisations which provide emergency response to major human and environmental events that affect lives, communities and global infrastructure.
By creating a new form of media suitable for mass consumption, Sen will provide new perspectives of Earth and space that can inspire, unite and educate humanity as we become a multi-world democracy.
We will deploy our first video cameras in Low Earth Orbit and then scale to deep space. Sen’s cameras will be deployed on both its own satellites and as hosted payloads on other spacecraft such as rovers and drones to capture the maximum number of perspectives of what’s happening in space, including deploying video cameras on and around the Moon and later Mars, providing multi-world data.
Sen is writing its own software for analyzing data to make it useful, providing multi-layered views of the worlds we explore and a valuable ‘multivision’ service for our users.
As humans and robots explore space beyond Earth, billions of people on Earth have an interest and a right to hear the story, to provide informed consent for a multi-world democracy. Sen’s mission is to tell the story of humanity’s exploration of the Solar System and one day beyond, democratizing space for all humanity.